CCA Resources
Stand out as your city’s top choice with award-winning digital ads that captivate, connect, and convert — and boost your exposure even further with traditional marketing like eye-catching rear bus ads. This combination ensures your brand stays front and center both online and on the streets, reaching customers wherever they are.
Consumer Choice Award Resources: Your Tools for Maximizing Recognition
As a Consumer Choice Award Winner, you have access to a powerful suite of resources designed to amplify your achievement across both online platforms.
Digital Initiatives include professionally managed campaigns across YouTube, META (Facebook & Instagram), and the Google Display Network, all strategically tailored to drive brand awareness through geo-targeted video and banner ads. These initiatives offer guaranteed impressions, expert creative support, and real-time performance tracking.
You’ll also receive access to our official Consumer Choice Award Winner Logo, a trusted emblem you can showcase across your website, storefront, email signatures, business cards, product packaging, and more. This mark of excellence sets you apart and reinforces consumer confidence.
Want to expand your reach even further? Get social with us! Tag us in your winner announcements, behind-the-scenes celebrations, or customer testimonials — and we’ll celebrate your success with our national audience. Use #ConsumerChoiceAward and connect with us on Instagram, Facebook, LinkedIn, and YouTube.
The information and tools below are designed to spotlight your achievement; now it’s your time to shine!
Showcase Your Status: How to Use the CCA Winner Logo
As a Consumer Choice Award Winner, you’ve earned the right to proudly showcase your achievement, and the CCA logo is your symbol of trust, excellence, and credibility. Use it across your marketing materials to amplify your brand’s reputation and stand out from the competition. We recommend featuring the logo on your website, email signature, social media profiles, digital ads, storefront signage, packaging, business cards, invoices, and more. It’s a powerful way to reinforce consumer confidence and remind your audience why you’re the top choice in your industry.
Get Social, Get Seen: Celebrate Your Win Online
Take your win beyond the wall and get social with us!
Tag @consumerchoiceaward and use the hashtag #CCA #Consumer ChoiceAward on Instagram, Facebook, and LinkedIn to celebrate your achievement and boost your online visibility. Share photos of your team, your award, behind-the-scenes moments, or how you’re displaying the CCA Winner logo. We love to repost and spotlight our winners, giving you even more exposure to your local audience and industry peers. Let the world know you're a trusted consumer favourite!
ONLINE CAMPAIGNS
The Power of META, YouTube & Google Display Network
YouTube
Showcases video ads on YouTube, targeting users by search history or interests. Ideal for building brand awareness and engagement through video content.
META
Targets users on Facebook and Instagram with image, video, or carousel ads, personalized based on interests and behaviours. Great for brand awareness and conversions.
Google Display Network
Displays visual ads across millions of websites and apps, reaching users based on their behaviour. Perfect for increasing visibility and driving traffic.
ONLINE CAMPAIGNS
The Power of META, YouTube & Google Display Network
1. Trust-Driven Brand Authority
Benefit: Your ads carry the CCA Seal of Excellence, instantly communicating trust, credibility, and consumer preference.
Why it matters: Consumers are more likely to click, engage, and convert when they see a business backed by a recognized, third-party endorsement like CCA.
2. Hyper-Targeted Reach
Benefit: Ads are precisely targeted to local consumers searching for your services or viewing similar content.
Why it matters: Whether through interest-based targeting on META, contextual placements on Google Display, or demographic filters on YouTube, your ad dollars go toward reaching ready-to-buy audiences.
3. Multi-Platform Visibility
Benefit: With campaigns running across META, Google Display, and YouTube, your brand appears where your customers already spend their time.
Why it matters: This omni-channel approach ensures repeated exposure, reinforcing your win and increasing brand recall across social, web, and video platforms.
4. Professionally Designed Ads That Convert
Benefit: CCA handles ad creation using award-winning visuals, messaging, and video, tailored to your business.
Why it matters: You save time and get high-impact creative that’s optimized for each platform and built to boost engagement and drive results.
5. Performance Reporting & Optimization
Benefit: You get clear, monthly performance reports showing impressions, clicks, views, and engagement metrics.
Why it matters: You always know what you’re getting, with insights that help you make smart marketing decisions and maximize ROI.
6. Exclusivity That Sets You Apart
Benefit: As a CCA Winner, your ads are part of an exclusive campaign, you’re not competing against similar businesses in your category within your city.
Why it matters: This exclusivity ensures your brand stands out as thetop choice, without noise from competitors, giving you a unique edge in your market.
Clicks vs Impressions
Impression Focused Campaigns
An impression occurs every time your ad is displayed on a user's screen — whether they engage with it or not. It does not require the user to click or take any action.
Focus:
- Visibility and awareness
- Ensuring as many people as possible see your brand, logo, or message
Goals:
- Increase brand recognition
- Build top-of-mind awareness
- Saturate your target market visually
- Promote a new product, event, or brand identity
- Reach a large audience at a lower cost per view
Click-Based Campaigns
A click is when someone actively engages with your ad — usually by tapping or clicking on a link, image, or button to visit your website, landing page, or take another specific action.
Focus:
- User engagement
- Driving traffic to a specific destination (e.g., website, landing page, form)
Goals:
- Generate leads, sign-ups, or sales
- Drive conversions or specific actions
- Direct traffic to content that moves users further along the funnel